In the past few years I’ve felt my social influence to be waning. I get less likes on Instagram than ever before. On LinkedIn and Facebook it’s near zero, so I’ve just stopped using these. My newsletter audience has been stagnant for years. I don’t like to admit it, but this stuff bothers me.
However, a few weeks ago the danish-american author Lars AP, known for his creation of the ‘Fucking Friendly’ movement came to visit. And as we talked it occurred to me that I find it so much more satisfying to have a single mutually inspiring conversation, than any number of likes or clicks. It also made me re-think how I consider my actual ‘reach’—if I can be a source of inspiration for people who reach millions, perhaps that’s enough. How do you think about reach and influence? And what’s most important to you?
With much love
p.s. if you are in Europe, I’ll be speaking at the Digital Leadership Conference in Aarhus, Denmark (my hometown)—and let me know if you’re interested in attending