Volume 7

#7.22 Are you valuing direct reach more than close connection?

Hello Amazing!
In the past few years I’ve felt my social influence to be waning. I get less likes on Instagram than ever before. On LinkedIn and Facebook it’s near zero, so I’ve just stopped using these. My newsletter audience has been stagnant for years. I don’t like to admit it, but this stuff bothers me.
However, a few weeks ago the danish-american author Lars AP, known for his creation of the ‘Fucking Friendly’ movement came to visit. And as we talked it occurred to me that I find it so much more satisfying to have a single mutually inspiring conversation, than any number of likes or clicks. It also made me re-think how I consider my actual ‘reach’—if I can be a source of inspiration for people who reach millions, perhaps that’s enough. How do you think about reach and influence? And what’s most important to you?
With much love

— Mathias

p.s. if you are in Europe, I’ll be speaking at the Digital Leadership Conference in Aarhus, Denmark (my hometown)—and let me know if you’re interested in attending

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